We share a common framework (language) of invocation. When we are presented with meaningless shapes ("words") we do not learn a way of "interpreting" them, for the interpretation is already present - that these shapes are "language", and language is a task that invokes a response made in the common or public way.
Once we have interpreted shapes as presentations in the framework of language then the framework invokes a commonly held task or response (meaning). But the shapes ("words") themselves don't have meaning.
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