Friday, 19 November 2010

Jingle Philosophy and the Rise of Commercial Animism

"Philosophy" is a merchandising tool that promotes animism and totemism for the interests of commerce. Except for Wittgenstein and perhaps Kant, philosophy has always addressed the empiricism of commerce.

Animism and totemism are employed at all stages of social and technical developments as tools of camouflage, misdirection, and enticement. Commerce employs philosophers to promote the animistic text.

Philosophy has never been a foundation for the sciences, mathematics and logic; these are, independently, animistic and totemic studies.

The commercial jingle that is mainstream philosophy is transcendental realism. Transcendental realism is animistic and totemic because it promotes the idea that objects are, themselves, the source of their reality and are, more or less, as they appear to be. It embraces realism and idealism. These present us with objects that, whatever their ontology, are themselves as they appear to be within the bounds of observation; their limits defined by Platonic, generally human, forms that create objects by drawing their boundaries in a boundary-less Nature. Thus animistic and totemic objects immediately become commercially significant because they appear to be the source and hence representatives of our own values.

Some of the goods and services that are supported or promoted by philosophy's animistic, transcendentally real ethos include:
AI (artificial intelligence) and robotics. Mimicry entails identity - dolls mimic human actions and appearances, and are ascribed an identity on account of it.
Psychology and associated pharmacology. Here, the brain is anthropomorphised as an autonomous agent with functions and processes such that "mental" "disorders" and other social values can be made to appear physically grounded, as facts.
Evolution theory; where chemical objects are ascribed identities or souls that can transmigrate across the boundary of death by replication; selling the idea of moral advancement and improvement as physically identifiable facts.
Mathematics and logic; self-referencing entities animistically identify themselves in Goedellian mathematics and the Cantorian slash, and the self-referential sentence, casting a shadow over syntax without actually encountering it.

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